7 Days of the The 70s – Day Two

23 Feb

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Welcome to The 70s Blog Mela in BollyLand! For the next seven days, your favorite Bollybloggers turn their back on The Golden Made- in-Bengal Age of Hindi Cinema and take time off from cribbing about modern cinema to focus on the era that taught us the true meaning of paisa vasool. Click on the link above or click here to catch up with all the fantastic posts you might have missed.

Meanwhile, Day Two on IQ is all about poster love.

A Very Angry Decade

Everybody was very angry in the 70s. Amitabh Bachchan merely walked off with the title. I think it was because of those tight pants – cut off circulation in the crotch area and watch people turn crotchety. Sunil Dutt suffered terribly as you can see. Dharmendra provided a photo finish; Dutt might have needed dacoit gear to get the proper amount of Yargh on his face but Garam Dharam did it just for the practice.

The only exception was the beauteous Shashi Kapoor: even the posterwallahs agreed that it would be a crime to paste anything resembling a scowl or a sneer on that pretty face. Usually he looked rather surprised if not downright shocked; when confronted by Shatrughan Sinha’s armpits or the nostrils of yet another smitten lady, he looked resigned.

Pran and other lords of villainy spent the 70s screaming out of posters. Villains apparently never spoke or smouldered when they could yell and contort their face. If you were losing your voice every other day thanks to all that unnecessary stress on your vocal chords, your face would be all twisted up in pain too!

Feroz Khan and Shatrughan Sinha are an unexpectedly strong presence. Given the remarkably scary look of him (once as a rather tubby person who looks ready to munch on his costars) in all his posters, Sinha apparently pissed off the posterwallah union at some point or else they just didn’t take to his face. Khan was doing so many horror movies, he just confused the posterwallahs who didn’t know whether he was supposed to be terrified or angry in this one or the next. So they appear to have just given him a Standard Scream Face and left it at that. Lazy!

Scattered in between are several people of an older vintage. These refugees from the 60s and 70s seem to be mainly venting their anger at the lack of innovative hairstyling techniques / talented toupee makers.

You will notice a singular lack of Amitabh Bachchan love in my choices – well, that’s because it was the rare film in which the posterwallahs gave him Anger Face. Mostly, AB posters are of him leaning against the frame and looking lanky or staring thoughtfully into the distance. It’s a wonder anyone went to see his movies.

And then there are the wimminz! Oh dear, the wimminz. Take a look-see for yourself.

Source: If you’ve enjoyed the vintage posters in this post, click on over to The Hot Spot Online where extended galleries await you. You could even have them printed onto merchandise. Very cool.


Posted by on February 23, 2010 in Celebrity, Entertainment, Movies


6 responses to “7 Days of the The 70s – Day Two

  1. Beth

    February 23, 2010 at 5:11 pm

    This is the best idea for a post ever!!! Most of the other poster art posts I’ve seen are just galleries, and I love that you’re giving them real thought, considering what they say about how films were represented and what visual messages would appeal to their intended viewers.

  2. bollyviewer

    February 23, 2010 at 9:32 pm

    So who do you think won the angry stakes in the poster competition?

  3. pitu

    February 24, 2010 at 12:52 am

    The Jadu Tona poster is mind-bogglingly terrible 😀

  4. Heyman

    February 24, 2010 at 4:29 am

    Yeah, posters definitely added to the ambience….For common man arrival of a new poster held as much interest as the arrival of new movie itself….such was the power of Hindi cinema….

    There are few others that added color to the movies of seventies….

    1. Blackies who used to sell tickets at a premium outside the theaters
    2. Ticket windows….mainly the advance booking queues…(woman had a seperate queue down south and that gave them special position within the family ;D)
    3. Whistling and clapping….people used to whistle at the “entry” of a hero..a special event…Also, people throwing coins at the screen….

    I wouldnt say these were unique to 70’s era…but it was at its full blast and glory during that period…as video had not raised its ugly head then….

  5. Amrita

    February 25, 2010 at 4:01 pm

    Beth -well, most of them seem to have been saying, “Yaargh!” I’m reminded of something Keith or Todd wrote once about picking up a DVD with an angry cover on it only to discover its about some guy weeping about his mom for 3 hours 😀 Posterwallahs didn’t really care what was going on, the star just had to fit their ideas it seems.

    BV – Dharmendra by a length and a half! Sunil Dutt in second place!

    Pitu – yet so fascinating!

    Heyman – I can barely imagine 😀

  6. Lisa

    March 1, 2010 at 4:53 pm

    Because I love these kind of posters (of the intro) that, much I got that book Bollywood in Posters (yes, the same that Amitabh Bachchan wrote a foreword to it),
    I keep looking at it from time to time (I ´ll have to comprimise on wall posters).

    Posterwallahs really captured the same face for several movies, you´ll find different prints in different areas of India as well.
    Everybody gets the same advertisement nowadays, doesn´t matter where you live even abroad.

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