A Retouched Ad?

17 Dec

Say it ain’t so! They put out an ad for a beauty product that raises unrealistic expectations in the bosoms of their customers? Good Golly Miss Molly! How shocking! I never heard of anything like that before. Tut tut.


So alright, this is a little extreme and it’s clearly not the teensy weensy touch up that Procter & Gamble insist it is, but have you seen an ad for any kind of cosmetic product lately? Leaf through a magazine the next time you’re in a doctor’s office or salon and check if any of the people in those ads look as though they might be human.

When was the last time you bought an Omega watch and turned into George Clooney? Or put on something from L’Oreal and turned into Aishwarya Rai Bachchan? How about shampoo – does your hair look like shiny nylon now that you’re using the one being hawked by your favorite star? I don’t think so.

The only new information I’ve gleaned from this entire affair is that P&G needs to hire a better PR department that won’t betray the utter contempt it has for its customers and its models by putting out heartfelt statements like:

“The advertisement was placed only in magazine titles aimed at mature women, to whom Twiggy is relevant.”

Well, as long as it’s just the old bags…

Nice. Also bullshit. Steaming piles of it, like so:

I guess I’ll start my battle on another field, thanks.

Related: Impossibly Beautiful


Posted by on December 17, 2009 in Celebrity, News, Newsmakers, Video


10 responses to “A Retouched Ad?

  1. nsfw

    December 17, 2009 at 11:50 pm

    ah Twiggy! No, I am NOT trying to be a snob – but Toffler in his awesome works (Future Shock, Third Wave etc), way back in the 70s specifically talked of her as an example of someone who became HUGE and equally quickly forgotten due to shortening “shelf-life”. Whatever it is, great to see her still around.

  2. argumentativeindian

    December 18, 2009 at 1:18 am

    Remember reading something on Jezebel a while ago that was frightfully similar.. I think they had the before and after photos of Faith Hill

    Sigh! Usually it takes a moment to remind myself that all these ads are doctored, but the Olay ad was too much!

  3. neha

    December 18, 2009 at 7:14 am

    I feel sort of sorry for Twiggy now. Every newspaper is hunting for the most-ancient looking pic of Twiggy around. But that’s not just retouching. They might as well have androids in advertising.

  4. Gradwolf

    December 18, 2009 at 9:58 am

    Reminds me of this:

  5. Ramsu

    December 18, 2009 at 10:49 am

    So what they’re saying is: It’s okay to do this when you’re targeting the ad at people who are old enough to know better than to believe that their product works? Lovely! If that’s airbrushing, that’s a lot of air.

    Open question: In the distant future, will we have airbrushed Paris Hilton porn videos? (I suggest you clean the vomit off your keyboard before you respond :-D)


    ps: Before this, I hadn’t even heard of Twiggy. Which may be the point Alvin Toffler was making.

    pps: Twiggy? She actually calls herself that? Like, seriously?

  6. ramesh

    December 18, 2009 at 12:58 pm

    kajol looks scary in that ad .. they’ve put white shoe polish on her ..

    • pitu

      December 18, 2009 at 1:46 pm


  7. nsfw

    December 18, 2009 at 2:33 pm

    And honestly, how stupid are u women? Just WHY do you want to look good? Men want you first of all for sex. This is not rocket science. This is something that every man knows. When you try to attract men with good looks, they either (Tiger Woods cough cough) don’t give a rat ass about you as a person, or start wondering, are you a manipulative bitch . No win, either way. And you are supposed to be GOOD with interpersonal relations. 🙂

  8. Amrita

    December 18, 2009 at 2:50 pm

    nsfw – I hate to be the one to tell you this (although you should have figured it out by now with your wife and everything 😛 ) but women primarily dress up to look better for other women. When was the last time a man looked a bag and knew how much better than him the woman he was looking at, is? Or at least, a man who would be interested in women and vice versa. Men are just the cherry on top. Women who dress for men generally just wear a push up bra and low riders.

    AI – there are like a ton of these. I dont know what it was about Twiggy that touched this MP’s buttons. Did you see the Demi Moore pic that cut out an entire hip? Yech.

    Neha – right? she actually doesn’t look as dire as they’re making her out to be. What is that angle at which all of them shooting her? from below her chin? you could be 16 and look haggish at that angle. That retouched pic actually looks like whatsername – Crystal from Dynasty? I thought it was her for a sec.

    Adithya – ha yes, i love that thing.

    Ramsu – pliss not to be talking of such things! ram ram!
    And yes, Twiggy was the original ano supermodel of the 60s. She used to look like this. Fashion icon!

    Ramesh – you’re so right 😀 They even got her to get rid of her unibrow or else they erased it digitally!

  9. nsfw

    December 18, 2009 at 3:10 pm

    Ah! That is indeed it. It’s just like why WE gym. 🙂 But I have lost count of the no of times women comment about other women’s color in front of me.

    Incidently, my wife never dresses up. She HATES it everytime someone gifts her a sari. What she wants are tshirts – both her brother’s and my cupboards have been repeatedly raided. 🙂 Her aunts force her to dress up for functions though.

    Moral of the story: the sisterhood is the enemy, P&G are just cashing in! 🙂

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