It is an outrage! Brinda Karat said so!
It is one of several television commercials aimed at men in Pakistan and India. In the end the darker skin actor is shown several shades lighter and he gets the girl he was after. Most of the ads end up that way.
The commercials are sending a not-so-subtle message to men in Asia: Get whiter skin, and you’ll get the girl and the job of your dreams. Or at the very least you’ll be noticed.
Oh noes! Fair & Handsome will be the death of us all! Thanks to depression, low self-esteem and general pastiness.
Meanwhile, no word yet on what Fair & Lovely will do to us. It’s only been on the market three times as long.
one for Papa
one for Mummy
one for Baby