I wouldn’t have pegged Monopoly as a product that needed to advertise, but what do I know? If lawyers and banks need to remind people they’re around and waiting to take their money, then perhaps a boardgame whose whole premise rests on their work ought to pipe up now and then.
And of course, they always tend to be pretty fantastic. There’s usually an in-joke in there somewhere. These two, for instance, are part of the German “own it all” campaign that pretty much nails the difference between life as it is lived on Baltic Avenue vs. Boardwalk.
The Spanish meanwhile have a rather enigmatic version of their own.
Although I personally prefer the darker, more cynical Chilean version of that “a real game” sentiment.
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