They Sell Limca Don’t They?

18 Nov

The Scene: A supermarket.

The Players: 1) My dad, a picker shopper who believes the more you buttonhole store employees, the better the product you come away with. 2) A bored employee who would rather gossip with his mates.

The Conversation:

Dad: What do people buy to drink these days?

Employee: Tea. Coffee.

Dad: No, something cold.

Employee: Pepsi. Coca-Cola.

Dad: (pointing to a bottle of 7 Up… which he has definitely bought prior to this incident) What does that taste like?

Employee: Like soda.

Dad: It tastes like soda?

Employee: Yes.

Dad: Does it taste like lime?

Employee: No. It tastes like soda. A lot of people buy it to mix with liquor.

Dad: I’ll take the Limca.

You know, I wonder if they still make Campa Cola? And if Limca still tastes like lemon-flavored antiseptic.


Posted by on November 18, 2008 in Life


17 responses to “They Sell Limca Don’t They?

  1. M

    November 18, 2008 at 4:09 pm

    Limca? Antiseptic? Are we talking of the same thing? Much prefer it to Sprite/7UP’s over sweetness, when I have to drink fizzy drinks at all. I think campa cola went under a few years ago…Does anyone remember another lime-soda drink – came in a dark green bottle…and smelt/tasted like coconut water gone bad…can’t remember the name!


  2. OrangeJammies

    November 18, 2008 at 4:11 pm

    Hey, I LOVE Limca! Lime ‘n lemony and oh-so-refreshing! Campa Cola died and reincarnated among the new fangled cola warlord group.

  3. complicateur

    November 18, 2008 at 5:20 pm

    The Campa Cola ship has sailed (into an empty campa cola bottle.. sorry I couldn’t resist). There are a few “underground spots” that still serve Gold Spot I hear. And until 4 years ago Limca was my family’s choice of medication for gas/ indigestion/ heartburn. Dont ask me why, I just lived there. My duties entailed running to the corner store and buying 2 liter glass bottles that seemed to be filled with toddy.

  4. desiGirl

    November 18, 2008 at 6:35 pm

    ooh I love Limca. Bring it back.

    Complicateur? Are you my uncle masquerading under a cool moniker? Cos I swear those are the same lines he always comes up with whenever the topic turns to my childhood and what a wretched dance i led him.

  5. Nikhil Narayanan

    November 19, 2008 at 5:12 am

    You talking about Citra me thinks.


  6. Prasanth

    November 19, 2008 at 8:55 am

    Grrrrr….How dare you malign Limca 😡
    It is possible of course that in the sad,silly and sorry days before L P &G came to India, there was a marked tendency on the part of Limca to resemble( and occasionally smell like) like phenyl. However this is a new India. Ever since Coke took over, there has been a marked improvement and more publicity(those bastards at coke do know how to their job despite the fact that they destroy drinking water-supplies).
    It still retains its unique tang…a better combo with vodka than anything else. 🙂

  7. Amey

    November 19, 2008 at 10:10 am

    Hey, Limca was (is?) good. Not to mention, if the ad is to be believed (and I always do), it is the answer to the world’s problem of water shortage.

    BTW, did I see that woman making water fountains out of ground water just by jumping?

    @M: Canada Dry?

  8. M

    November 19, 2008 at 11:51 am

    Woohoo ! Thanks Nikhil – Citra it is! The poor drink never stood a chance, IMO 🙂

    Didn’t they try things like handing out T-shirts as a promo?

    Amey – Canada Dry is GOOD! Especially on an airplane, after several meals of what airlines consider food…


  9. Amrita

    November 19, 2008 at 3:14 pm

    All you Limca-lovers are clearly suffering from some kind of PTSD from years of phenyl-imbibing. The reason why so many of you drank it in the place of medicine is because it tasted like medicine! Ha Ha Ha – I laugh at you!

    Also, Canada Dry = Awesome = Citra. That is all.

  10. M

    November 19, 2008 at 3:46 pm


    this is IT! First the Gajini post and now this blasphemy! Canada Dry = Citra?????? Working on your book has certainly done something to you!

    Off my blogroll!


  11. complicateur

    November 19, 2008 at 6:13 pm

    desigirl: Thanks for making me feel old. Really helps with the quarterlife crisis. Which was the line that prompted this avuncularisation?

  12. Beth

    November 19, 2008 at 10:09 pm

    Yummy, yummy Limca.

  13. sachita

    November 19, 2008 at 10:33 pm

    Just so you know, Diet coke has medicinal properties.
    Before Diet coke, it was Gold spot used.

    “Dad: What do people buy to drink these days?

    Employee: Tea. Coffee.” :, water… phenyl if it is free.

  14. naren

    November 21, 2008 at 1:34 am

    speaking about citra, back in our college canteen, the lad behind the counter used to call it “Chitra”, which always brought visions of a dusky raven-haired tamil film heroine and consequently boosted sales dramatically among the unwashed. Every morning the canteen would ring with cries of “Chitra!”. Maybe the should have named it Chitra formally.

  15. desigirl

    November 21, 2008 at 9:18 am

    “. My duties entailed running to the corner store and buying 2 liter glass bottles that seemed to be filled with toddy.”

    That’s the line that got me thinking “Ah! Uncle!”. For the record, my uncle ain’t THAT old! 😀

  16. Amrita

    November 21, 2008 at 2:43 pm

    M – naheeeeeeeeeeeeeeeeeen!!!!! Ab mera kya hoga? I put up a little SRK for you.

    Beth – freak.

    Sachita – We used thums up.

    Naren – Tsk tsk, don’t you know an italian when you see one?

  17. rohan mhaske

    May 2, 2009 at 3:20 pm

    please bring back gold spot,citra and canada dry do anybody remember this (canada dry it looked like beer)

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